Clothing Giant H&M Will Use Models’ AI-Made Digital Twins, Consent Included
The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...
Marketing Dive14h
Inside H&M’s digital relaunch and approach to multichannel experiences
Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.