The Swedish retailer H&M said it is exploring the use of artificial intelligence in producing “digital twins” of models.

Fashion giant H&M plans to create artifical intelligence (AI) clones of its models this year, raising yet more questions for ...

Next time you spot an H&M ad, take a closer look to see if it features an AI-generated model. The clothing giant has revealed that it will start using AI to generate digital replicas of 30 of its ...

H&M reveals plans for an AI model 'digital twin' scheme that may prove controversial - The fashion giant has acknowledged ...

There’s kind of an open secret among in-the-know style editors, and I might regret not gatekeeping it: H&M’s denim far outperforms its price point. Very few of us enjoy paying full price to keep up ...

Join Rugby World's Joseph Robinson as he explores the Ilona Maher effect and shares the other talented and inspirational ...