No stranger to consumable merchandise, Guy Fieri, mayor of Flavortown, launched his sauce line (Flavortown Sauces) in March of last year. However, his thirst for Flavortown-endorsed goods must not ...

A first-in-the-category collaboration, these full-flavor summer offerings are crafted by Waterloo, inspired by Fieri, and feature distinctive, co-branded packaging Waterloo teamed up with Fieri to ...

A famous bleach blonde celebrity chef is bringing "Flavortown" to (not a restaurant) but a Central Texas beverage brand. Guy Fieri is partnering with Austin-based Waterloo Sparkling Water to launch ...

Ryder Fieri will attend San Diego State University in the fall, his dad revealed to PEOPLE at a Waterloo Sparkling Water event Guy Fieri/Instagram Congratulations, Ryder Fieri! Guy Fieri's youngest ...