Liberty Biberty, the insurer’s bright-yellow puppet mascot, has inspired a surprisingly passionate anti-fan base.

Liberty Mutual’s fluffy yellow mascot has apparently become such a nuisance that people are taking to the streets to demand ...

The buzz around J.Crew’s influencer collaborations is the result of Chief Marketing Officer Julia Collier’s deliberate casting strategy: choosing content creators unexpected enough to catch consumers’ ...

Liberty Mutual’s new mascot, Liberty Biberty, is inspiring online vitriol and IRL protests. It’s been great for business.

"Liberty Biberty" is a much-hated new yellow puppet mascot for Liberty Mutual, appearing in ads. People are so riled up that ...

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Dozens of demonstrators held a protest in front of Liberty Mutual's Boston headquarters to demand an end to the company's ...