How is Ferrari appealing to rich, young techies? Through a new crypto token, of course. Ferrari’s wealthiest fans will now be ...

Italian carmaker Ferrari presented the F76, its first "car created exclusively for the digital world in the form of an NFT." ...

Ferrari goes digital with the F76 — its first NFT-only car, blending Le Mans heritage with futuristic generative design.

The digital collectibles haven't been in vogue for years, but the bigger issue with the F76 is that it devalues the brand's ...

Ferrari is tapping into crypto markets and tech-rich youngsters with a planned new digital token that its wealthiest fans ...

Ferrari has launched a non-fungible token series called F76 to pay tribute to Ferrari’s first Le Mans win in 1949, 76 years ...

One of the world’s rarest Ferrari collections, featuring untouched supercars with low mileage, will be offered at Mecum’s ...

A Ferrari driver crashed his car after he revved the engine so that his girlfriend could hear the sound, an inquest has heard ...

Ferrari’s first all-electric car, the "Elettrica," is here. It’s a silent, half-million-dollar gamble that proves the brand's ...

Alessio Rovera will get his first official outing at the wheel of a Ferrari 499P this weekend, with the Ferrari factory ...

Ferrari's business has all the traits of a luxury compounder: high margins, pricing power, strong cash flow, and brand equity that deepens over time. It trades around 41 times earnings, a premium to ...