E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

Here are six common reasons behind the downfall of e-commerce marketing campaigns. Many sellers believe digital marketing tools make developing a successful e-commerce campaign easy. For example, they ...

The written document that describes your advertising and marketing efforts for the coming year; it includes a statement of the marketing situation, a discussion of target markets and company ...

The success of a marketing plan depends on strong and accurate data. Reliable information is obtained through situational analysis, which is an essential aspect of establishing your organization's ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes When planning out your business’s marketing strategies, remember that a ...

Developing a marketing plan is an essential part of launching a business. Without a solid strategy for spreading the word about your company, you won't be able to attract new leads or build up a loyal ...

In today’s world, the effectiveness of a firm’s e-marketing plan is the most crucial factor determining whether or not an enterprise will succeed. Seventy-five per cent or more of the population of ...

As a developer, you need a marketing plan that's all-inclusive, covering your progress from initial site plan announcements to sales of your finished products. After identifying your target market, ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...