Marketing plans include market analysis, customer segmentation, promotional strategies and pricing strategies to position a small business and its products and services for maximum competitive ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

E-commerce marketing campaigns balance art and science, combining creative elements like visuals and copy with data analytics. This blend of creativity and data can be complex — and, if not planned ...

Roshni is the CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing in Go-To-Market strategies for technology startups. Developing a marketing plan for your company ensures you have a ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

Free monthly webinar series focuses on using direct-to-buyer commerce strategies to accelerate e-sales across channels, devices and geographies Led by Jason Nyhus, Digital River's vice president of ...