"Digital cinema" refers to digital formats in general such as MPEG, JPEG 2000 and Windows Media. For example, MPEG-2 is widely used for pre-show videos and advertising. However, "dCinema" refers ...
Cinema revenues worldwide are projected to reach $34 billion (€31.4bn) in 2025, a significant decline from the $42 billion recorded in 2019. This was a key ta ...
Recently, cinema advertising got stuck in a similar crossfire ... with theatres monetising the digital customer journey through premium fees, data collection, and promotional partnerships with ...
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Cinema Marketing Firm PaperAirplane Media Achieves Another Milestone; Plans Overseas ExpansionEXCLUSIVE: Cinema marketing agency PaperAirplane Media has hit another milestone with 1 million digital assets downloaded from their proprietary platform The Hangar. PaperAirplane via The Hanger ...
Digital formats push OOH advertising to record highs, with transit and cinema placements leading the charge ...
Cinema has one of the highest advertising equities among younger audiences, according to research by Kantar, commissioned by Val Morgan Cinema. The study was conducted through analysis of ad equity ...
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