The North Park Theatre in Buffalo, New York, needed a $100,000 upgrade and developed a clever strategy to pull it off.

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.

Connect Network launches GenreAI, an AI-led cinema planning tool The AI-based module combines real-time audience data, genre alignment, and brand profiling to support cinema advertising decisions ...

Digital Matter specialises in monetising digital ad spaces and serves as a trusted digital partner to hundreds of clients across the Baltic region. Its expertise spans programmatic advertising, header ...

The Southeastern Pennsylvania Transportation Authority (SEPTA) has awarded Intersection a nine-year contract to sell static and digital advertising for the agency. SEPTA and Intersection have been ...

Recent discussions on X about Pinterest (PINS) have centered around the company's potential as a growing player in the digital advertising space, with some users highlighting a resurgence in ...

OAC Devang Sampat, MD of Cinépolis India, to speak at OAC 2025 on monetizing cinema advertising Devang has been an integral part of Cinépolis India since its inception 14 years ago, where he has been ...

Cinema First: Aamir Khan’s bold OTT rejection Will this decision reshape Bollywood’s future, or has Khan staked too much on his creative instincts? The June 15 edition of the digital cover ...