The North Park Theatre in Buffalo, New York, needed a $100,000 upgrade and developed a clever strategy to pull it off.

Connect Network launches GenreAI, an AI-led cinema planning tool The AI-based module combines real-time audience data, genre alignment, and brand profiling to support cinema advertising decisions ...

The Digital Cinema Media Awards, which is run in partnership with Campaign, made a welcome return after a two year hiatus. Leading figures from the media and advertising worlds came together at Bafta ...

Influencer Marketing: Already a Mainstream Strategy The cinema industry is not alone in tapping into YouTube’s power.

As digital creators continue to shape entertainment consumption, integrating YouTube influencers into cinema marketing strategies could prove essential in revitalizing the industry and bridging ...

LOS ANGELES, March 31, 2025 /PRNewswire/ -- MetaMedia, the world's first cloud-based platform for delivering movies, live events, targeted advertising and other premium content to cinemas, today ...

The recently released e4m-dentsu Digital Advertising Report 2025 remarked, “Cinema's performance remains highly variable, indicating that external factors play a significant role in its ...

Unlike digital and television advertising, which have rebounded strongly post-pandemic, cinema advertising remains dependent on the box office performance of films.

A bill proposed by a senator would require cinemas to list the time adverts and trailers begin separately to the time the film starts. Credit: PA While some may find the ads and trailers part of ...