Inside NBCUniversal's 'Wicked' marketing plan to launch the hit film on Peacock — and tout Its streaming movie library ...

B orn into a family deeply entrenched in the world of cinema, Siddharth P Malhotra’s journey as a filmmaker is more than just ...

Despite the diversified portfolio, Nordisk Film Cinemas still remains the market leader in Danish cinema, with a strong ...

New films are being made and released every week, but standing out in an era of endless content is a challenge of its own.

In-theater advertising company National CineMedia Inc. is well-positioned to reap the benefits of cinema's unique proposition to advertisers, as well as changes to the company's board structure, ...

Retrieval-augmented generation represents a paradigm shift in AI-powered advertising, bridging the gap between creative ...

No streaming service or fancy TV will ever replace that special feeling of an outing to the cinema, buying deliciously salty popcorn, excitedly settling into a plush recliner and trying not to eat ...

celebrating 25 years of showcasing Indian cinema globally. This year, IIFA introduces a fresh addition to its weekend with the Sobha Realty Presents IIFA Digital Awards, Co-Presented by NEXA.

The conversion rate suggests cinema's potential as an influential advertising channel that can move viewers into taking action. While multiple industry reports show digital platforms capturing the ...