The collaboration aims to improve the cinema brand’s social media strategy and build community-focused digital experiences to ...

This roundtable explores how pharma can realign its strategy to ensure visibility, resonance and results in today’s shifting ...

Interviews: Gautam Dutta highlights that legacy and new-age brands are turning to cinema for high-impact storytelling, ...

Connect Network launches GenreAI, an AI-led cinema planning tool The AI-based module combines real-time audience data, genre alignment, and brand profiling to support cinema advertising decisions ...

“Theatre experience has to be experiential,” says Tejal Satish, chief operating officer of Broadway Cinemas, who recently ...

Similarly, hiring disabled staff and ensuring the digital tools they will use are accessible can have a positive impact on ...

The month was most notable for record levels of May ad spend from the Outdoor and Cinema media, with Outdoor revenues up 4.6 ...

A film about woman who dies from dust pollution and returns to posses her husband's vacuum cleaner is just one of the recent examples of cinema building Thailand's reputation for distinctiveness and ...

PVR INOX Pictures has expanded its partnership with Chord, the networking-first creative agency incubated by 1702 Network, to enhance its digital brand presence and foster deeper engagement with ...

India’s advertising market is set to grow 7.8% in 2025 to US$ 16.01 billion, led by robust digital expansion, rising consumer demand, and continued sectoral investment across media, technology, retail ...