During last night’s Super Bowl LIX halftime show, Kendrick Lamar took yet another victory lap—following his Grammy win last weekend for “Not Like Us” —to cap off one of the most heated feuds in recent ...

Rapper Kendrick Lamar wore Colorado head coach Deion Sanders' Nike Air DT Max '96 shoes during his Super Bowl halftime ...

Here's the thing about flared jeans: They do a pretty damn good job of hiding your shoes. So when Kendrick Lamar took the ...

Deion Sanders continues to be a part of the Super Bowl indirectly. He won two Lombardi trophies as a player in the 90s.

"When it comes to the Super Bowl, you’re given the opportunity to have your work be seen in the biggest stage possible," ...

Hi͏s signature Nik͏e Diamond Turf ͏1 sneak͏e͏rs, ori͏gina͏lly released in 1994,͏ made a grand comeb͏ack.͏ The latest͏ versio͏n dropp͏ed online at 10 a.m.͏ ET on Friday for $͏150͏ and sold out wit͏hin ...

Shedeur Sanders shows loyalty to his father and the Sanders brand by refusing to buy Jordans or any other name brand shoe ...

Deion Sanders has always been his own brand, and his choice of sneakers only reinforces that. While some may expect a sports ...

The Nike Air Diamond Turf sneakers sell out in minutes, 30 years after their 1994 debut, highlighting Deion "Coach Prime" ...

The original sneakers were released over 30 years ago in 1994. After initially announcing that Nike was releasing the ...

Deion Sanders sent a heartwarming message to his former team, the Atlanta Falcons, shortly after releasing his new sneakers. The Atlanta Falcons's official X account, formerly known as Twitter, ...