College sports are trending that direction now, and quickly. Players' ability to profit of Name, Image and Likeness (NIL) has ...

To celebrate the Houston Cougars' spot in the Final Four college basketball tournament this weekend, limited editions of UH ...

This year's Sweet 16 and Elite Eight games at Lucas Oil Stadium welcomed tens of thousands of fans, and the action doesn't stop there. On Monday, we got our first look at the Final Four logo for next ...

Tampa hosted the women’s Final Four in 2019, 2015, and 2008. Claire Lessinger with the Tampa Bay Local Organizing Committee ...

The release of New Era’s 2025 NFL Draft caps has sparked a surge of comments throughout the football community. While these ...

Here are some of UConn's unique brand partnerships, many of which relate to the women's and men's basketball teams.

Every Ole Miss coach sported a pair of crimson and deep blue Air Force 1’s with “4:1,” “Hotty Toddy” and “culture” on the ...

Madness broadcast for Tennessee basketball vs. Kentucky mistakenly used a Purdue logo instead of Kentucky's UK logo during ...

Deion Sanders will forever be a sports icon long after his coaching career is over. Shortly after he made the decision to ...

Indianapolis will help crown an NCAA men’s basketball champion next year when it hosts the Final Four for the ninth time. The ...

She lived a good life and had a good run. But she couldn't survive the changing landscape of college athletics.

Lucas Oil Stadium -- which traditionally serves as the home of the NFL's Indianapolis Colts -- will welcome college ...