Movie theater owners are making a new push to keep films in cinemas for a longer period before they are available for ...

Brands seeking to target consumers on second-screen devices have access to ... to target mobile users inside and outside of cinemas. Advertising and film distribution company Screenvision recently ...

In a keynote address this morning, head of the trade group representing movie theaters asked Hollywood studios to commit to a ...

Cinema owners in the US are making a new push to keep films on the big screen for a longer period before they are available for audiences to watch at home.

The Busan International Film Festival saw the launch of Screen X, a cinema technology that promises to offer audiences an immersive cinematic experience without the need to wear glasses. The South ...

BAFTA and DCM (Digital Cinema Media) have teamed up with award-winning actress Susan Wokoma to create a national cinema advertising campaign that promotes and c ...

Cinema advertising is 'the presentation of individual messages on movie theatre screens in a distinct and discreet fashion' (Austin 1986). Trailers for upcoming movies (Hume & Magiera 1990), short ...

Jewellery brands, in particular, have a deep-rooted history with cinema advertising. From nostalgic single-screen theatre ads to modern high-production campaigns, they have leveraged the medium to ...