If you take a moment to look at the products you purchase and the logos of companies you interact with, you might be surprised at the number that are looking back at you. Anthropomorphism—humanizing ...

A frog, a hippo, or a penguin may have nothing to do with the wine itself, but a new study–"Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency and Brand Evaluation"–by University ...

The Amazon logo resembles a smile, ... Small Business, Advertising & Marketing, Homepage, This week's issue, Opinion, University of Chicago, Booth School of Business. More in Chicago Booth Insights ...

A study conducted by The University of Chicago Booth School of Business has found that people are more likely to give in to the urge to check social media than to desires for alcohol or cigarettes.

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Booth One (formerly the Pump Room), in the Ambassador ...

Chicago’s executive MBA program has a long and distinguished history. First created in 1943, its initial cohort consisted of 52 students who met two nights a week at a building on Michigan Avenue.

Motivating yourself is one of the main things that sets high achievers apart, and it’s hard. How do you keep pushing onward when your heart isn’t in it? In her research, Fishbach has ...

With the city's carjacking crisis, car safety is important and on top of mind. But for the first time ever at the Chicago Auto Show, a booth will be set up to provide information on how to not ...