This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

When I founded ArtE, my marketing consulting firm/agency in India, I had no idea that some of my best hires would begin as ...

IIDE’s Digital Marketing Academic Challenge (DMAC) has evolved into a launchpad for the next generation of marketing leaders.

CEOs and industry leaders emphasized the critical role of customer experience (CX) in business success, highlighting the need ...

Industry evolution is necessary to stay competitive and avoid being left behind in the marketplace over time. Whether through ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

Meet the Judges of The Drum Awards for Marketing. We celebrate the best in brand-building and creative strategy, and our ...

New research finds AI systems still struggle with facts despite improvements; researchers doubt quick fixes for accuracy ...

ZURICH, April 02, 2025 (GLOBE NEWSWIRE) -- Cleantech venture capital pioneer Emerald Technology Ventures has announced that portfolio company P97 Networks has been acquired by PDI Technologies. P97 is ...

In an interaction with Dr. Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld, YAAP's Atul Hegde shared his ...

As for advice, one of the most important lessons I’ve learnt is the power of adaptability and composure. No matter how much ...

Artificial Intelligence is transforming industries by disrupting traditional models and ushering in a new era of business competition.