What the Celsius-Alani Nu deal means for beverage marketing
Alani Nu’s spectacular exit is one indication its proposition was not easy to replicate.
Celsius wants to sell more energy drinks to women. Wall Street likes the move.
Celsius Holdings Inc.’s stock rallied on Friday as the beverage maker drew praise both on its quarterly results and its decision to buy energy-drink maker Alani Nu for $1.8 billion Roth Capital ...