Shay Mitchell has launched soothing, cooling, and hydrating face masks for kids as young as four years old in the name of ...

Nearly two years after “Sephora tweens” made headlines, some companies are eyeing an even younger demographic.

Shay Mitchell’s kids’ skincare line has sparked backlash over fears of early adultification, yet Gen Alpha is already ...

If you buy something through my links, I may earn a commission. Let’s start with hair, shall we? First off is the hai ...

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Gwyneth Paltrow gave her fans a glimpse into her 'morning routine' by sharing a rare makeup-free selfie on Friday.

Skincare routines for four-year olds? Why I’d never buy my children Gen Alpha beauty brands - IN FOCUS: Shay Mitchell has launched soothing, cooling, and hydrating face masks for kids as young as four ...