Cristiano Ronaldo topped Forbes’ list of the world’s highest-paid athletes for the third consecutive year and the fifth time ...

With Tennessee’s apparel deal with Nike about to expire, the Knox News’ Adam Sparks reported the university is considering ...

Tennessee's Nike contract expires in 2026, and UT is mulling different brand options. Here are the pros and cons, including new factors in NIL era.

Conor Daly fought tooth-and-nail to resurrect a full-time career that a year ago seemed lost, but the fight continues with ...

Adidas shareholders approved the reelection of Chairman Thomas Rabe on Thursday despite a revolt, with some investors saying ...

Liverpool are feeling positive ahead of the summer transfer window, especially after agreeing a deal to re-sign Adidas as the ...

R ay recently mentioned on stream that he lost his Adidas sponsorship. In a direct message to the fans, Ray confirmed the ...

And on top of it all? That very noticeable splash of pink comes with the J logo and the adidas crest, and the new ...

Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...

Texas Tech legend Patrick Mahomes was inducted into the Texas High School Football Hall of Fame on Saturday night. Mahomes ...

Swiss shoe company On has signed a partnership agreement with the Athletics Integrity Unit (AIU) that will help fund extra anti-doping tests for its sponsored athletes.

The addition of soccer superstar Lionel Messi has helped boost the league, and the upcoming 2026 World Cup is expected to ...