The streaming giant is working on more ad formats, like ones that appear when you pause what you’re watching.

The streaming giant also plans a new ad product that uses generative AI as it rolls out its in house ad tech suite.

Netflix's ad-supported tier has reached 94 million monthly active users across the world, up from 70 million last November.

Netflix is joining its streaming rivals in testing the amount and types of advertisements its subscribers are willing to endure for lower prices. Today, at its second annual upfront to advertisers, ...

Ryan Gould and Robert Voltaggio tell TheWrap they remain optimistic, bullish despite economic uncertainty ahead of Wednesday's presentation.

Netflix captured the largest share of new paying subscribers globally in the first quarter of 2025, according to new research ...

Amazon Prime Video is using artificial intelligence to generate "pause ads" directly related to whatever content viewers are ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

As Disney gears up for its annual upfront presentation, global advertising president Rita Ferro told TheWrap there's been a ...

Amazon announced that ads will be “limited” and designed to be fewer than what viewers experience on traditional TV or rival streaming services.

Prime Video's ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the previous year ...