Despite reports that "The Office" star Craig Robinson is quitting comedy, he's teasing a new AT&T marketing campaign.

Just three weeks after completing its acquisition of DirecTV, AT&T is rolling out ads to market its new packages of wireless phone and satellite TV service.

AT&T has file a lawsuit against Verizon claiming that the 'There's a Map for That' marketing campaign is misleading. The lawsuit brings attention to the ads and will backfire on AT&T.

Marketing experts say authenticity is key for effective and inclusive heritage month or recognition day marketing campaigns by small businesses.

The ads were part of a year-long campaign following Robinson as he builds a quirky startup—a motivational AI alarm clock for small business owners. They also feature a reunion of The Office stars, ...

Tech Mobile AT&T Files Lawsuit Against T-Mobile's Marketing Campaign Targeting Seniors AT&T claims that T-Mobile is falsely advertising what discounts the carrier offers to seniors.

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are increasing purchases and reducing customer churn.

In 2010, AT&T launched the “It Can Wait” campaign to raise awareness about the dangers of distracted driving and texting-while-operating. However, the high-end, visually-striking 30-second TV spots ...

The campaign—part of AT&T’s ongoing “Next Level Network” brand platform—would see Wilson and friends launch the (mostly) fake product with tech support from AT&T Business.

Dive Brief: AT&T has partnered with Fullscreen, the social influencer network, to create Hello Lab, which will be a year-long project that allows 10 influencers to create content including videos, ...

Well, the self-ascribed Un-carrier is gearing up for another legal battle, this time with AT&T, as the latter has made it clear it is unhappy over its competitor's recent marketing campaign ...