OpenAI’s move into advertising raises a bigger question for marketers than whether ads will work: whether AI search represents an incremental audience, or just a new way to speak to the same audience?
Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem.
The UK public values journalism (and, by extension, news brands) more than ever, according to a new study by industry body Newsworks, which registered a 20% year-on-year increase in this metric.
Effective creator marketing treats creators as strategic partners, working with them to shape ideas, accelerate momentum or lend credibility, rather than simply extending reach. Repeated creator ...
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
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