Provides an overview of the key datapoints that advertisers need to know about Reddit, spanning investment, consumption and performance insights.

This paper explores how the quirks of human decision-making can be powerful tools for smarter pricing and greater persuasion.

Lifebuoy, a soap brand, launched the 10/10 School Package in Vietnam to promote hygiene among school-aged children during the back-to-school season while supporting education in remote areas.

Emerging technologies, policy support, and strategic growth opportunities keep connectivity expansion a top priority for the telecoms industry. Telecoms operators are under pressure to turn ...

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

QQ Star is a subdivision brand of liquid milk launched by Yili Group for Chinese children. It focuses on the all-round and healthy growth of children. It has relied on the national variety show "Where ...

Generation-related headlines may be a regular part of our news feeds, but the distinctions between generations are not where marketers should be looking.

This report summarises what we at WARC learned from Creative Impact 2025, and the wider Festival. As the pressure grows to sell creative brand-building to the C-suite, understanding how an ...

This report, based on Ascential’s "STEPIC" framework, examines the six dimensions of society, technology, economy, policy, industry and creativity, which helped lay the groundwork for the latest ...

WARC’s unparalleled expertise and 40-year track record in harmonising, aggregating, verifying and evaluating data, helps you optimise your media effectiveness.

Summarises current thinking about how to advertise effectively, given the current sense that advertising is not driving the growth it should be.

Global Ad Forecast Q2 2025 update: Growth cut amid trade trepidations Our latest ad spend forecast – published today – expects the global ad market to grow by 6.2% to a total of $1.16trn this year.