Banning under-16s from social media won’t protect kids. It just makes politicians feel useful

Banning under-16s from social media doesn’t fix the internet. It just makes adults feel like they’ve done something about it.

Judge of the Day: Chris Blades on making B2B marketing more human

As a juror at The Drum Awards Festival, Chris Blades brings an enterprise B2B perspective shaped by his role at Verizon. As ...

The AI identity crisis: Why your brand is now at the mercy of an algorithm’s trust

Identity is the New Currency: In a world of autonomous AI agents, “data without identity is worthless.” Media companies must ...

Jane Ostler: 3 things CMOs can’t ignore in 2026

So, without further ado, here are my three things to watch out for in 2026: The next age of AI agents is already here. Google ...

Commerce media grows up: why accountability now matters more than innovation

Church & Dwight’s Marissa Godlewski, who is vice-president of The Drum Awards for Commerce Media jury, explains why commerce media is maturing fast – and why accountability, incrementality and ...
Opinion

What most marketers missed at Davos

Beyond the obvious geopolitical headlines, Davos sent a clear message to CMOs: AI has moved from belief to execution, and marketing risks being left behind if it still treats technology as narrative ...

Ad of the Day: Helsinki invites Pamela Anderson to reclaim Finnish surname

The work comes from Helsinki Partners and addresses the actor directly after her Vogue interview.