The only constant is change. It’s as true of marketing as any other industry. Over the past decade, marketers have navigated the rise of data-driven advertising and personalization alongside new ...

NFL season kickoff drove an 11% increase in streaming signups across Paramount+, Peacock, ESPN and Fox One, according to ...

GumGum CEO Marcus Startzel writes that marketers shouldn’t outsource brand-building to AI and algorithms. AI is flattening ...

Ali Manning, cofounder and COO of Chalice, writes an opinion piece that curation has become a new label for old ad tech ...

A better approach is for platforms to set and publish objective criteria, with regulators requiring that the process exists ...

Is the Open Internet still worth fighting for? The Trade Desk CEO Jeff Green writes that in an AI-driven world, there's a ...

But today, our middle class is being hollowed out in three significant ways.

I’ve said before and I’ll say it again: for all the discussion about the impact of AI on advertising, the industry still obsesses about the wrong thing — for example, at Cannes. Most of the attention ...

Noelle Perez, head of U.S. media and partnerships at Samsung Mobile, and Vinny Rinaldi, The Trade Desk’s new vice president of client strategy and growth, have had front-row seats to this evolution ...

A major beverage brand recently made a surprising discovery after looking back at three years of marketing strategy — its two most successful brand-building plays that led to sales uplift were its ...

Content intelligence has arrived at scale for CTV buying, providing a rich new data source for brands and agencies that goes beyond the audience signal. It enables human-defined targeting and ...