As AI reshapes enterprise decision-making, AJL Advisory Founder and CEO Lou Paskalis writes that advertising-derived ...

The only constant is change. It’s as true of marketing as any other industry. Over the past decade, marketers have navigated the rise of data-driven advertising and personalization alongside new ...

NFL season kickoff drove an 11% increase in streaming signups across Paramount+, Peacock, ESPN and Fox One, according to ...

GumGum CEO Marcus Startzel writes that marketers shouldn’t outsource brand-building to AI and algorithms. AI is flattening ...

Ali Manning, cofounder and COO of Chalice, writes an opinion piece that curation has become a new label for old ad tech ...

A better approach is for platforms to set and publish objective criteria, with regulators requiring that the process exists ...

But today, our middle class is being hollowed out in three significant ways.

A major beverage brand recently made a surprising discovery after looking back at three years of marketing strategy — its two most successful brand-building plays that led to sales uplift were its ...

Editor’s note: This story was updated on October 21, 2025, to reflect new sports rights deals since it was originally published. The NBA returns to NBC platforms for the first time in over two decades ...

The growing popularity of AI-powered search features is already upending a two-decade-long symbiotic relationship between Google Search and web publishers. Historically, publishers create content, ...

As streaming continues to eat cable’s share of U.S. households, a new consumer study offers good news for marketers. According to research from the Video Advertising Bureau (VAB), 66% of 18- to ...