In the face of existential threats from a tinpot dictator, our national news media must look inside itself and gird for ...

The campaign also includes a series of digital video shorts, including one explaining the origins of “Smoothie Boy” as a ...

While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

How did your week go? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents, and ended with me asking the leadership of the Media Rating ...

Paramount+ just released new ad spots, all part of its ongoing “Find Your Mountain on Paramount+” campaign. These iterations are humorous mashups. The first creation is "Mean Girls x Gladiator ...

JCPenney’s newest marketing move is so unexpected that it’s literally unbranded. Hoping to flip consumer perceptions, the department store chain is kicking off a bold new era by hiding its name.

In December, Interpublic confirmed that it sold its digital agency Huge to private equity firm AEA Investors and that the agency was being merged with another AEA agency Hero Digital. Now Huge has ...

Each major player often has more incentive to maintain the current state of affairs, instead of seeking better solutions for everyone. Read the whole story ...

The survey found that 30% of employed U.S. job seekers believe employees at their company are more confrontational than they were three years ago. ...