Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Are journalists OK with the use of AI for crafting press releases and PR pitches? Which types of content from PR professionals do they rely on most? Why do they reject PR content? Do they think most ...

Learn how to make your press releases stand out in AI-powered search. Discover AEO techniques to improve visibility across ChatGPT, Gemini, and other answer engines.

Artificial intelligence is transforming marketing operations, team structures, and required skills. Learn how to build an ...

Martech - Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they ...

The Federal Trade Commission's Telemarketing Sale Rule (TSR) includes regulations to support both law enforcement and consumers. It provides the FTC and state attorneys general law-enforcement tools ...

Not every event needs a velvet rope. But if you want to make audiences crave a branded experience, a little exclusivity can go a long way. That's the power of FOMO—fear of missing out—a psychological ...

Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward in 2025, according to recent research. The study by Brand Keys was based on ...

Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll. Larger, Rising Star display ad formats introduced by the IAB in 2012 had a 70% higher ...

Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the current state of social media ...

"Relevance" is a term thrown around a lot in the marketing world. Sometimes it's associated with (or confused for) "targeting," though the two aren't synonymous. In marketing, relevance is used as a ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...