Brand experiences flooded the 2026 NYC Marathon—we analyze 13 of the tactics that outpaced a crowded marketing landscape.
Running culture continues to explode, and brands are upping the ante on marathon activations and sponsorship strategies.
This week’s hot takes on hot topics in experiential marketing cover Black Truffle Windows, Christmas in October and the MacKenzie-Childs Café.
The Event Marketing Measurement Association’s three-metric framework and verbatim survey questions are now free to download. The Event Marketing Measurement Association (EMMA, formerly EMMC) today ...
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