Brand experiences flooded the 2026 NYC Marathon—we analyze 13 of the tactics that outpaced a crowded marketing landscape.

Running culture continues to explode, and brands are upping the ante on marathon activations and sponsorship strategies.

For the 2026 Halloween season, experiential programs spanned pop-ups, stunts, tours, theatrical performances and one world ...

This week’s hot topics in experiential marketing cover evening airport races, Cashmere Cabins and NFL events impacted by the ...

The essence of aperitivo culture is wending its way into sampling events, offering attendees a slice of the beloved Italian ...

Drinks are a mode of self-expression and a social ritual, and beverage culture is changing how brands pour out their messaging.

This week’s hot takes on hot topics in experiential marketing cover Black Truffle Windows, Christmas in October and the MacKenzie-Childs Café.

The Event Marketing Measurement Association’s three-metric framework and verbatim survey questions are now free to download. The Event Marketing Measurement Association (EMMA, formerly EMMC) today ...

Community is everything in the brand ambassador world. In 2021, a friend’s recommendation led Vanessa Leiva to the events industry, and she’s been networking ever since, tapping connections to find ...

Runners from around the globe have descended on the Big Apple to participate in the TCS New York City Marathon for 50 years. And in the leadup up to this year’s Nov. 1 race, athletes, spectators, ...