VivoCity is bringing Mario to Singapore with six festive zones, Nintendo demos and collectibles. The retail strategy goes ...

Priority's Fireberry deal adds AI CRM and marketing automation to cloud ERP, but the integration roadmap and deal price ...

Panera's two Snowman Cup designs arrive in mystery boxes, with a limited December 3 cafe giveaway and a US$25 online sale.

Amazon is testing sponsored product suggestions inside Alexa shopping texts, raising new questions about AI retail media ...

Footballers, DJs and designers share the frame as JD Sports trades seasonal nostalgia for a story about what young people ...

Urban Decay's six-part ReelShort microdrama drew 3.8M brand-reported views in five days, testing entertainment-first beauty ...

Barbour's fourth Aardman festive film uses Wallace and Gromit's Walk-o-matic mishap to connect winter clothing with ...

A football title, a familiar actor and genuine supporter memories give Arsenal's Christmas film a story that goes beyond gift ...

Avenir's £70.4m Marker acquisition adds tech PR agencies and Delve AI. The integration challenge is scaling intelligence ...

Adobe brings CX Enterprise Coworker to ChatGPT, Claude and Copilot, with new MCP connectors to ad and marketing systems.

A 1,755-post Digiday study found much higher average views for paid creator content. Here's what the sample can and cannot ...

CHAGEE Malaysia turns a tea truck and drive-thru kiosk into blind-box brick collectibles for its ninth anniversary.