Forrester says the AI hype is used up. What's left: operating-model work, and marketing's customer-facing agents are where ...

The bag missed the plane, yet the traveler became the exception. Shared context across agents turns a relay of reps into one ...

Incapsula, Inc. is a provider of cloud-based website security and performance services for hosting companies, MSSPs, and various service providers.

The all-cash deal brings agentic AI, agent assist and conversation intelligence into Five9's Genius CX Platform.

Patches can't keep up with AI-found flaws. The industry still won't coordinate until a catastrophe forces its hand.

Consumers trust ads less when they merely suspect AI made them. That puts brands that never touched AI content at risk too.

Brands running the same models on the same data start to sound alike. The ones that stand out keep a clear path to a person ...

Salesforce went acquisition shopping again. It picked up Cresta, a voice AI company built for the calls customers care about most. The price stays a secret.

Checkout stays home. Walmart's ChatGPT purchases converted at one-third the rate of its own site, and OpenAI has phased out Instant Checkout. Highest-intent traffic. AI-referred shoppers converted 60% ...

Unifying web, content and CRM signals into one account record is the step most DXP evaluations skip. Start there.

RingCX now puts AI agents in the same live supervisor view, quality rubric and staffing forecast as human agents.

Comparison and pricing questions are where buyers change their minds. ChatGPT reads review sites and public price pages, then ...