Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that ...

Marketers looking to justify ROI should get used to asking straightforward questions and brace themselves for answers—even ...

The new mandates for Srivastava and Bose at BBH India are in addition to their current roles at Saatchi & Saatchi India and ...

The move fits the Indian government’s plans to revitalise high-end manufacturing within India and to provide global companies ...

Australia’s Atomic 212º has been nominated across multiple categories including media agency and agency growth leader. The ...

OMD and UM are among the top five agencies in the agency table, while independent Nunn Media continues its momentum.

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The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses ...

Amazon entered a bid to purchase TikTok on Wednesday, the same day p resident Donald Trump held a White House meeting to ...

Matri will offer the support and mentoring programme to its staff across 13 offices in North America, EMEA and APAC.

Australia-based agencies have highlighted some of the most frustrating aspects of canvassing for new business or defending ...

Articles written by Heather Vogell ...