AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Firsthand is a startup founded by two OG ad tech entrepreneurs that calls itself an “AI-powered brand agent platform." But ...

It’s important to have frank discussions with clients about the value of brand safety. That way, marketers can decide whether ...

Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Omnicom is chugging along comfortably so far this year, despite the “increased volatility in the markets” in the last few ...

Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

Temu has dramatically reduced advertising in the US – like, to near zero – and has fallen out of the top 10 for Apple’s and Google’s app stores.

The trends in Ad Agency Land over the past few years have been in favor of Publicis. The French holding company has assembled ...

Every organization that has installed a marketing mix modeling solution today wants to be more data-driven. Modern CMOs, ...

Lyft is expanding its retail media business by decoupling its first-party data from its media. Plus, how will an economic ...