In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

What TechTarget understood back in 2017 is even more relevant today: in tech marketing, the content is the pipeline. Not the ...

Brands must now adapt their retail customer experiences to reflect what customers value most as we enter the post-COVID-19 ...

A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They had a ...

Discover how the retail industry is set to undergo a major transformation with the integration of AI technology by 2025.

Tension: Marketers rely on data to guide SEO—but many still feel like they’re guessing in a world where user behavior is ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

McDonald’s no longer tests social in a corner; it builds coffee into its digital spine. By the close of 2024, the chain ...

Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

A $200K ad credit might be a one-time bonus, but the systems built around it have ongoing costs. Brands that leaned into Meta ...