This week, Agency Brief dives into an experiential agency's new college-focused offering, plus plenty more.

The Gifted Youth director tells Ad Age about learning to work with shockingly bad non-human talent.

Ad Age Insider takes a strategic look at limited-edition drops, the connection between scarcity and cultural relevance and practical steps marketers can take to balance hype with accessibility.

Paramount executives David Ellison and Jeff Shell told investors that their new media agencies, Publicis Groupe and ...

Amazon demanded in a cease-and-desist letter that Perplexity start identifying its undeclared agents, which have been ...

Ricola’s herbal scent scarves sell out and DoorDash tops fastest growing brands list—plus, why it was a bad week for ...

PepsiCo is introducing “naked” versions of its popular snacks that strip out artificial dyes as part of its push to boost ...

Grey London and director David Shane bring dark humor and gore to challenge familiar holiday habits.

EP+Co adds to the season’s branded knitwear with the Mozzarella Stick Scarf.

Nielsen’s latest patent lawsuit has evolved into more of an antitrust battle, as TVision withdraws a motion to dismiss in ...

Lavazza built Lucy, one of many AI personas on the coffee brand’s marketing team, helping brew the right strategy.

If Omnicom doesn't change, Sadoun says Publicis Groupe will start reporting gross revenue too, to enable accurate performance ...