Amazon Prime Video has officially taken the wheel in NASCAR’s latest media revolution, and it’s not just about where fans watch races, but how they experience them. As part of NASCAR’s new seven-year ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one measurement, though, that has eluded networks and viewers for years. Until now.

LOS ANGELES (AP) — Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal. The ...

CHARLOTTE, N.C. (AP) — Sunday night’s Coca-Cola 600 averaged 2.72 million viewers in Prime Video’s first NASCAR race. The race, which was won by Ross Chastain, was the third-highest-watched NASCAR ...

Sunday's Coca-Cola 600 was the first NASCAR Cup Series race to be broadcast exclusively on streaming, and early viewership numbers suggest it could be the beginning of something big. Per Austin Karp ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one measurement, though, that has eluded networks and viewers for years. Until now.