Merit Beauty has released its first-ever scent, Retrospect L'Extrait de Parfum, and it's already Bazaar-approved. Here's ...

Martha Stewart shared her five-minute makeup routine. She achieved a stunning, simple, glowy look with Merit Beauty products.

Morin describes fragrance landscape at the time as either “very gourmand” scents that targeted Gen Z or linear, single-story ...

Eschewing easy virality and star power, the beauty brand has allowed creativity to dictate its first fragrance ...

Lately, one brand has consistently popped up in my relaxing morning routine, and that brand is Merit Beauty. Merit Beauty is an American-born brand that hopes to simplify your makeup routine with its ...

The funds will help the actress’s prestige skin care brand for Gen X facilitate an entry into wholesale in 2025 ...

The beauty brand, which launched with makeup, is thinking “through the everyday experience of our customer” as it enters new ...

Leading minimalist beauty brand MERIT is set to expand into fragrance with its first scent, Retrospect, later this month. The brand, known for its industry-defying approach to product development and ...

So, to help make adulting easier (or make that emergency shop that little bit quicker), we’ve gone ahead and done the leg work for you and narrowed down the best makeup gift sets money can buy ...

‘Retrospect’ includes 30% fragrance oil, so the scent lasts all day.

Beauty Minimalist beauty brand Merit, founded by Katherine Power, is expanding into fragrance with its first scent, less than ...