If Ford really will call its new electric ute the Ranchero, then it had better have style to match. It needs to do better than the Mustang Mach-E and Capri EVs.

Ford filed a patent for the name less than a week after hinting at a new "Model T moment" for the company, possibly telling us the name of its upcoming pickup.

Over a century after Ford kickstarted the modern automobile market in the U.S. with the introduction of the Model T, CEO Jim ...