A new report by EDO found TV advertisers spent $244 million on women's sports in 2024, a year-over-year increase of 139%. Basketball, soccer and tennis were among the top sports for ad engagement.

That corresponded with a 131% year-over-year increase in women's sports TV viewership, according to EDO's estimates. Ads during women's sports programs were 40% more impactful than the average ...

With a continued partnership with Ad Age, a collaboration with The Female Quotient, and a special MOMENTS series, OUTFRONT aims to highlight the contributions of women throughout history and in ...

Matheus Gokey admitted to monthslong sexual exchanges online with a 13-year-old girl from Connecticut, according to the ...

After a loss in the first round of the SEC Women’s Tournament on Wednesday ... interest” in the position. That is all “AD 101 talk,” as Veatch himself recognized. Need a break?

Nike recently released a massive Super Bowl ad for women's sports. What did you think of the commercial? Why did it work? I think because this is a time in sports where people want that ...

EXCLUSIVE: In the history of advertising, few if any taglines have rivaled the impact and enduring power of this one: ...