A new report by EDO found TV advertisers spent $244 million on women's sports in 2024, a year-over-year increase of 139%. Basketball, soccer and tennis were among the top sports for ad engagement.
That corresponded with a 131% year-over-year increase in women's sports TV viewership, according to EDO's estimates. Ads during women's sports programs were 40% more impactful than the average ...
With a continued partnership with Ad Age, a collaboration with The Female Quotient, and a special MOMENTS series, OUTFRONT aims to highlight the contributions of women throughout history and in ...
Matheus Gokey admitted to monthslong sexual exchanges online with a 13-year-old girl from Connecticut, according to the ...
After a loss in the first round of the SEC Women’s Tournament on Wednesday ... interest” in the position. That is all “AD 101 talk,” as Veatch himself recognized. Need a break?
Nike recently released a massive Super Bowl ad for women's sports. What did you think of the commercial? Why did it work? I think because this is a time in sports where people want that ...
EXCLUSIVE: In the history of advertising, few if any taglines have rivaled the impact and enduring power of this one: ...
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