A new report by EDO found TV advertisers spent $244 million on women's sports in 2024, a year-over-year increase of 139%. Basketball, soccer and tennis were among the top sports for ad engagement.
That corresponded with a 131% year-over-year increase in women's sports TV viewership, according to EDO's estimates. Ads during women's sports programs were 40% more impactful than the average ...
Matheus Gokey admitted to monthslong sexual exchanges online with a 13-year-old girl from Connecticut, according to the ...
EXCLUSIVE: In the history of advertising, few if any taglines have rivaled the impact and enduring power of this one: ...
Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.
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