Goldman Sachs made a splash by announcing what it called a “game-changing” credit card with Apple. Five years later, the partnership appears to have fizzled and Apple is reportedly looking  for a new card partner.

Reports say the New York banks are in triangulated talks with Apple to shift management of Apple Card accounts--and their $17 billion in outstanding high-risk consumer debt.

These include questions on whether JPMorgan would retain existing features of the Apple Card, and the price. The move of Apple came after Goldman Sachs veered away from its retail-banking strategy, thereby resulting in limited options left for the iPhone maker.