News

Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
Warner Bros.’ David Zaslav Tried to Rebrand HBO. It Didn’t Work.
Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.
Observer1d
Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...
David Zaslav Declares, "This Is The Strongest HBO Has Ever Been", Likens It To NBC's "Must-See TV" Era
Warner Bros. Discovery CEO David Zaslav believes “this is the strongest HBO has ever been” in its 53-year history, with a pop ...
Netflix Saves ‘Sesame Street’ After WBD Boss David Zaslav Pulled The Plug On Financing New Episodes Of The Landmark PBS Series
Under this new deal, all new episodes of Sesame Street will stream worldwide on Netflix the same day they air on PBS stations ...
Bounding Into Comics2d
Warner Bros. Discovery Is Reverting Max’s Name To HBO Max This Summer In A “Quality Over Quantity” Move
Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of America
John Oliver is just as confounded as everyone else about Warner Bros. Discovery’s decision to revert the name of Max to HBO ...
Streaming déjà vu: Max is going back to the name HBO Max
Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...
Paste Magazine5d
Max Is Changing Its Name Back to HBO Max (Again)
Two years after dropping "HBO" from the name, Max is HBO Max once again ... while of course not acknowledging that any ...
Yahoo5d
Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
Max — the unloved mononymous identity, too cool or too anxious to acknowledge its origins — is HBO Max once more. The Max era may be recalled as among the follies of WBD CEO David Zaslav ...