As more teams spring up, particularly as interest in women's sports surges, there are fewer viable mascot names to go around.

Boston’s NWSL team, BOS Nation, unveiled its new name and branding and then a day later it was apologizing for those ads and scrubbing them from the internet.

The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that ...

Bos Nation FC, the NWSL expansion club slated to launch in 2026, has pulled its 'Too Many Balls' ad campaign amid uproar over ...

The NWSL witnessed one of the great rebrand failures this week - but over in MLS, there is a long history of relaunches gone ...

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There were many bad things about this week's rollout of Boston's new professional women's soccer team. Perhaps worst of all? It suggested that the team’s all-female ownership group doesn't trust ...

The National Women's Soccer League (NWSL) expansion team in Boston apologized Wednesday for a "Too Many Balls" marketing campaign that drew a harsh reaction from the transgender community and others.

Prior to the NWSL's Boston expansion team's 2026 kick-off, the franchise released its official name and branding to widespread criticism.

The Pride remain unbeaten through 23 games. No team has ever finished an NWSL season unbeaten. The Shield is the first trophy of any kind for the Orlando Pride. Washington played the match without ...

With the win in front of their home fans at Inter&Co Stadium, the Pride (17-0-6) clinched the NWSL Shield, awarded to the team with the best record across the season. This year's NWSL Shield was ...

Orlando Pride forward Marta (10) reacts after a referee's call during an NWSL soccer match against the Chicago Red Stars, Friday, March 29, 2024, in Orlando, Fla. (AP Photo/Phelan M. Ebenhack)(AP ...