BOS Nation Football Club’s “Too Many Balls” campaign, which the organization initially anticipated would attract fans, came ...

The Boston NWSL expansion team, BOS Nation FC, released a statement after the negative response to the team name rollout.

The NWSL's newest expansion team in Boston has issued an apology after its social media video launching the team's name and ...

The NWSL witnessed one of the great rebrand failures this week - but over in MLS, there is a long history of relaunches gone ...

The new women's soccer franchise will begin play in 2026, and with a cheeky campaign, the ownership group wants to make clear ...

The Boston-based expansion team announced that its name would be BOS Nation FC on Tuesday, releasing a video to trumpet the ...

The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that ...

The NWSL announced in September that it would be bringing an expansion team to Boston as the league's 15th team. BOS Nation ...

The new National Women’s Soccer League team in Boston set to start play in 2026 has a name: BOS Nation FC. The team announced ...

The team name for the newest National Women's Soccer League team is official: BOS Nation FC. BOS Nation is set to begin play ...

Boston’s new National Women’s Soccer League team set to begin play in 2026 — has apologized for its disastrous brand campaign ...