Her audience, predominantly financially independent urban Chinese women, has shown a strong willingness to spend, highlighting Xiaohongshu’s potential as a lucrative e-commerce platform.

Xiaohongshu is sometimes referred to as China’s version of Instagram. Yet the platform has embraced an array of different functions, including reviews, guides, e-commerce and, well, memes.

For Asia-based marketers, Xiaohongshu has the potential to redefine marketing outside China by prioritising niche, high-quality content and blending social media with seamless eCommerce ...

RedNote will need to invest in creating a multilingual interface with features that serve international users, as well as ...

Though Xiaohongshu has seen an influx of users, it is not clear if the app could replace TikTok, which has created an ecosystem that allows for e-commerce and advertising. Before TikTok was under ...

In mid-January, a wave of U.S. users migrated to China’s platform Xiaohongshu due to the TikTok ban, engaging in an unexpected “cost-of-living comparison” with Chinese users. Despite higher ...

Xiaohongshu, also known as Rednote, saw its US daily active users drop by more than 50% this week, according to data from Similarweb cited by TechCrunch. The app’s daily active users fell to 16.25 ...

HONG KONG — As the threat of a TikTok ban looms, U.S. TikTok users are flocking to the Chinese social media app Xiaohongshu – making it the top downloaded app in the U.S. Some of the ''TikTok ...