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Nielsen to End Panel-Only Ratings That Have Measured TV for DecadesMedia measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...
There’s some good news on the ratings ... Rao, Nielsen CEO. “We’re working hard every day to better capture what people are watching and where. The communal power of TV is undeniable and ...
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