This week in branding news, Volvo released its first-ever entirely AI-generated ad, fashion brand Pretty Little Thing attempted to overhaul its brand image, and Crystal Light made a late bid on ...

Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media ...

Volvo has pulled an AI-generated ad made for Saudi Arabia because it is "not in line with Volvo Cars' global guidelines." The ad, titled "Come back stronger," initially received a glowing writeup ...

Volvo’s Saudi ad is AI-generated, with no cars shown and focus shifting to messaging. AI reduced production time from months to weeks, making the process more efficient. The ad uses a voiceover ...

For the last few years, Volvo has set up an art display in the Zurich, Switzerland central train station called the Volvo Art Session, allowing select artists – both established and up-and ...