If children spend all their time on their smartphones, then why are traditional kids’ brands like Transformers doing better than ever? It used to be that toys were made and enjoyed solely by children.

Transformers: Rise of the Beasts is coming to theaters this June, and in preparation of the film's upcoming release, Hasbro has unveiled a new line of Transformers toys to go along with the movie.

Soundwave as a character has been popular for over 40 years (Hasbro) If children spend all their time on their smartphones, then why are traditional kids’ brands like Transformers doing better than ...