TVB's ratings for the prime time slot from Monday to Friday have shown an upward trend across the board. Notably, the drama "After the Tower" starring Xuan Xuan and Chan Chan-Peng achieved a peak ...

Despite a recently released Nielsen viewing measure that touts streaming dominance over linear, TVB -- the trade group representing legacy over-the-air linear TV stations -- says linear TV still tops ...

In a significant development for fans of TVB's long-running sitcom, 'Love in Time,' the show will shift its broadcast schedule for a limited time, sparking conversations among viewers. This article ...

NEW YORK—In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have released a study that highlights innovations ...

The “essential role of local news in Americans’ lives” very much includes over-the-air broadcast television, a new study released Monday from the Television Bureau of Advertising (TVB) states.

NEW YORK—Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said. Lanzano has led TVB, the trade organization for local commercial broadcast ...